I studied Advertising and PR in Barcelona. After graduating, I started working in a PR agency and, soon after, I moved to Singapore and into digital marketing, developing SEO strategies and leading a team of writers and web developers. To fulfil a personal need for creative thinking, I joined the advertising industry as a copywriter. A few years’ worth of growth and learning later, I was part of a cross-functional team in a startup. I was involved in not just content marketing but also in decision-making and implementation processes related to product marketing and brand management (because, you know, startups). My strategic thinking, research, analysis, and stakeholder management skills were put to good use, really.
Back into the creative world, in a digital-first and tech-focused agency, I lead global and regional teams with a people-first and empathy-focused approach, providing results-oriented solutions to Fortune 500 and Future 50 clients.