Work

TaxScouts is a fintech SaaS startup on a mission: to make filing taxes effortless and affordable. While the company landed in Spain in late 2020, it was in 2022 when we officially launched one of its products, Pack Renta.

Remember when Trump banned Huawei products in the US? Consumer confidence was shaken, and successfully launching a new phone in Singapore right after was quite a challenge.

While working for Vitasoy, a plant milk brand, we proposed a beyond-the-brief brand activism initiative to tackle climate change.

Marvel Studios' Avengers: Endgame was one of the most anticipated movies in 2019. As movie ticket sites crashed during the pre-sale, we had to come up with another way to let Singaporeans get their tickets.

Our client, Ribena Singapore, asked us to come up with a social media activation to generate buzz about their Licence To Joy campaign.

Back in 2018, the Huawei Mate 20 series featured the most intelligent phone in the market, the Huawei Mate 20 Pro, and our client wanted to announce the arrival of A Higher Intelligence in Singapore.

What to do when you've outsmarted the competition in terms of key phone features? Outsmart them in your ads too, of course.

In an effort to raise awareness about road safety in Singapore, Toyota partnered with Joseph Schooling, the first-ever Singaporean to win an Olympic gold medal.

As part of their 2018 social plan, Swissôtel asked us to create a regional influencer activation in APAC.

An initiative idea as an entry to the 2018 Young Spikes competition in Asia.

The Nova 3i is an entry-level Huawei smartphone, made for younger audiences who are interested in gaming and want to stand out from the crowd.

The ultimate initiative to eliminate movie spoilers before the launch of Marvel Studios' Antman and the Wasp.

The Vios is Toyota's entry-level sedan and our client wanted to get young adults in Singapore excited about its relaunch.

Ellips Hair Vitamin is a well-known Indonesian hair serum, and our client wanted to introduce the product to the Singapore, Malaysia, and Vietnam markets.

April Fool's Day. Is it possible to break through the brand noise on social media? We certainly managed to by launching a very special Ribena drink.