The context
Marvel Studios’ Antman and the Wasp was to be released in Singapore. There’s always quite some hype surrounding any new Marvel Studios’ movie, and with the hype come the spoilers. And that’s not cool.
The initiative
Everybody is bothered by movie spoilers as much as they’re bothered by insects. That’s the human truth that grounded our initative idea: the Spoiler Repellent. A merchandise product that would, once and for all, stop people from ruining the cinema experience for others.
To generate excitement before the actual movie release, we came up with a whole ecosystem of executions, reaching audiences through various media.
