The context
As part of the 2018 Spikes Asia Festival of Creativity, HP challenged young talents to come up with an innovative solution to a common social and cultural problem: urban decay. The goal was to tackle urban decay in a Southeast Asian city through a campaign that included the use of, at least, two HP Digital Printing solutions.
The initiative
We created Room For Hope, a self-sustainable ecosystem that promotes the refurbishment of buildings in decay with the use of recycled e-waste. At the same time, these buildings would be turned into homes for the urban poor, providing a new life not only for the buildings but for Manila’s homeless too.
